Our Role: Brand Strategy · Visual Identity · Photography · Packaging · Web Design · Marketing Strategy
gatherwell kitchen
Plant-Based Catering Rooted in Farm-to-Table Abundance
Discovery & Strategy
Research revealed that many plant-based caterers emphasized “healthy” messaging at the expense of culinary richness and brand elegance. To stand apart, our strategy positioned Gatherwell Kitchen as both wholesome and indulgent, where wellness and sophistication coexist.
We developed a strategy rooted in three brand pillars:
Farmed with Intention – Championing partnerships with local farmers and seasonal harvests.
Crafted with Care – Elevating plant-based cuisine to gourmet artistry.
Gathered in Community – Turning meals into memorable, shared experiences.
Project Overview
Gatherwell Kitchen is a plant-based catering company dedicated to nourishing communities through artisanal, farm-to-table cuisine. Focused on fresh, seasonal ingredients sourced from local growers, the brand creates menus that balance health, indulgence, and artistry. The mission was to position Gatherwell Kitchen as a modern catering service that transcends food—cultivating intentional gatherings that celebrate sustainability, flavor, and connection.
creative development
The brand identity was designed to feel grounded yet aspirational. We built:
Name & Identity: Gatherwell Kitchen reflects mindful living and the joy of coming together.
Visual System: A natural palette of sage, terracotta, cream, and earthy neutrals paired with clean, editorial typography.
Messaging: Taglines such as “Where Wellness Meets the Table” and “Rooted in Flavor, Made for Gathering”reinforced the dual focus on nourishment and connection.
Content Direction: Photography emphasized lush tablescapes, vibrant dishes, and the behind-the-scenes artistry of preparation and sourcing.
Implementation
We brought the brand strategy to life across multiple touchpoints:
Website & Digital Presence – A refined, editorial-style site showcasing seasonal menus, sourcing practices, and testimonials.
Event Branding – Sustainable packaging, bespoke event menus, and custom signage integrated brand aesthetics into every gathering.
Social Media – Storytelling through farmer features, styled dishes, and behind-the-scenes catering activations.
Partnerships – Collaborations with wellness retreats, eco-conscious venues, and community events for broader reach.
Gatherwell Kitchen isn’t just a catering company—it’s a movement toward gathering well: mindfully, sustainably, and with flavor at the center.
palate
logos, typeface, etc
packaging mockups
results
logo
Gatherwell Kitchen quickly emerged as a sought-after option for wellness-driven events and conscious clients. Highlights included:
Securing contracts with weddings, wellness retreats, and corporate clients focused on sustainability.
A 40% increase in digital visibility and inquiries within the first three months of launch.
Establishing Gatherwell Kitchen as a brand that redefines plant-based catering: equal parts delicious, intentional, and memorable.
competitor logos
product & lifestyle shots
moodboard
website mockup
customer persona